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Kinzey to Teach for Rutgers
Rutgers University has tapped Ruth Kinzey to develop the curriculum for its Strategic Reputation Management course. Read More >  Want to hear more about a particular subject? Let us know! > |
ResourcesArticlesCommunication | Reputation Management | Corporate Citizenship | Sustainability | Health and Wellness Most Recent Article
Your Suppliers Can Also Affect Your Reputation >
Published: May 23, 2013 Published by American City Business Journals If you have been following the garment manufacturing tragedy in Bangladesh, you are well aware of the outrage expressed over the factory collapse. You also are aware of the pressure likely to be exerted on retail outlets and clothing labels to ensure such deplorable and unsafe working conditions are not used in the creation of their garment lines. To continue reading, click here Communication
How to Develop and Improve Listening Skills >
Published: December 14, 2012 Published by American City Business Journals Regardless of what you do in the business world, there is an incredible focus on data. Capturing information, analyzing spreadsheets, reviewing studies and compiling reports are critical to decision-making and are relied up to explain why certain steps were taken or focuses changed. While these efforts are incredibly valuable, it’s equally important to listen. To continue reading, click here
Games We Play: The Resurgence of Gamification >
Published: November 16, 2012 Published by American City Business Journals Gamification seems to be a hot "new" trend for marketing, training, human resources, and communications professionals. But in reality, this tactic has been around for a while, and its resurgence in popularity speaks to its long-term success. To continue reading, click here
How You Handle Aftermath of Crisis Could Be Beneficial >
Published: July 20, 2012 Published by American City Business Journals It’s easy to find articles on crisis planning in magazines, journals and books. Professional speakers address the subject at industry conferences and professional meetings. And, there is good reason. But, a topic not discussed as frequently, yet of equal importance, is post-crisis work. To continue reading, click here
How to Create Business Reports that Will Impress >
Published: May 18, 2012 Published by American City Business Journals Updating your board of directors on a product launch? Telling your supervisor how the new labor model is working? Sharing results with the corporate office about a marketing campaign test? Providing data to your banker on how your expansion is paying off? Any of these situations could require a written report. To continue reading, click here
Are Your Firms Business Meetings Worth Attending? >
Published: March 29, 2012 Published by American City Business Journals Too long. Not organized. No clear purpose. Doesn’t start on time. Boring. Sound like meetings you’ve attended? To continue reading, click here
Using reviews to assist with employee growth >
Published: November 18, 2011 Published by American City Business Journals Most supervisors dread preparing for and giving performance reviews and frequently are tempted to take short cuts. Yet the absence of solid preparation and appropriate discussion time means a fruitful supervisor-employee assessment doesn’t occur. To continue reading, click here
When a policy for social media is a good thing >
Published: October 7, 2011 Published by American City Business Journals AT&T's recent commercial promoting its HTC-photo/video-posting-Facebook capability shows a snoring young man’s photo taken by friends and posted on Facebook. The technology demonstrates how easily and quickly a picture can be taken and shared with a huge audience via the Internet, while the focal point of the photograph is oblivious to what happened. To continue reading, click here
Leadership figures are always under the public spotlight >
Published: June 17, 2011 Published by American City Business Journals Being a leader is an honor and comes with benefits. But, it also is filled with demands: making critical decisions, accepting responsibility for organizational errors, role modeling and tremendous time commitments. While these are expected, there is another aspect of leadership, which frequently seems unanticipated: recognition of our transparent world and the related public scrutiny. To continue reading, click here
How strategically are you using social media? >
Published: April 22, 2011 Published by American City Business Journals Everyone is doing it. A plethora of books, magazines and professional journals cover it. Seminars address it. That’s why you were inspired to have your business make its debut in the world of social media by placing your company on Facebook, starting a blog, or tweeting a couple of times a day. Now, what? To continue reading, click here
Leading employees through tough times >
Published: March 15, 2011 Published by Philanthropy Journal By Ret Boney Although the recession has taken a toll on nonprofit employees, it’s possible to keep morale and productivity high, even during the tough times. To continue reading, click here
Communication key to instilling change quickly >
Published: January 24, 2011 Published by American City Business Journals Business knows that "being nimble" is necessary for survival today. The bumpy economy caused many companies to reduce head count, slash budgets, transform processes and modify business requirements and expectations. To continue reading, click here
Communication key to successful business plan >
Published: December 17, 2010 Published by American City Business Journals Everyone experiences pressure this time of year: completing year-end projects; projecting next year’s budget; finalizing the 2011 business plan. But before you place the finishing touches on next year’s strategy, ask yourself if you have communicated sufficiently about your anticipated work flow with your colleagues. To continue reading, click here
What is your reputation as an employer?
Published: November 18, 2010 Published by American City Business Journals Sitting in the board room, Ive heard discussions focused on customer service, brand management and growing sales. Much less frequently have I heard discussions about associate relations surveys or concern for employees view of the company. Too often, such conversations only surfaced when there was an impending lay off or a plan to seek an employer of the year award. To continue reading, click here
How to build a reputation for leadership
Published: September 20, 2010 Published by American City Business Journals Whether you are the owner of a small business, the top officer in a billion-dollar corporation or somewhere in middle management, you want — and need — employees to follow you. In this turbulent economy, the necessity for such loyalty is more critical than ever because hard working, dedicated employees focus on your customers and keep your recruiting and training costs down. But how do you build this base? To continue reading, click here
Watch what you say: How jargon can be confusing
Published: August 13, 2010 Published by American City Business Journals Every industry has words to which it has assigned special meanings. For example, when I was in trucking industry public relations years ago, I captured the attention of high school students on career days when I told them our company had "reefers." (For those unfamiliar with trucking jargon, a “reefer” means a temperature-controlled trailer, not marijuana as the student undoubtably thought.) To continue reading, click here
Education Is Still the Key
Published: August 2, 2010 Published by refresh - a Whole Health Blog During a recent program at the Dole Research Institute in Kannapolis, N.C., a speaker from the North Carolina Community Colleges’ BioNetwork spoke about the importance of bee pollination and the health value of “pure” honey. But, it was the question-and-answer segment that grocery retailers would have found interesting. To continue reading, click here
Social media: Great tool when used effectively
Published: July 23, 2010 Published by American City Business Journals Social media is popular because it cost effectively spreads a message, maximizes positive exposure, connects with fans in an “unfiltered” environment, and rallies support. But social media is not an “end all, be all.” It is a tool — one of many — in your communication tool box. To continue reading, click here
How confident are you in your front-line workers?
Published: April 19, 2010 Published by American City Business Journals In war, the front line advances, holds or retreats. Your position depends on the strength of your warriors, the weapons with which they are armed and your strategy. The same is true for your sales force. And while you may accept “holding” your customer count through the tough economy, it’s likely you’d rather see your sales numbers advance. So, what is your strategy and how strong is your front line? To continue reading, click here
The ins and outs of using social media as a recruiting tool
Published: February 22, 2010 Published by American City Business Journals Although social media is gaining popularity for identifying and screening potential candidate, care is necessary before venturing into this virtual world. To continue reading, click here
Engage your employees to get maximum return
Published: February 16, 2009 Published by American City Business Journals In today's challenging economy, many employers find they have too many people on their payroll and a stack of resumes that far outnumber available positions. Sound like the perfect work-force scenario? Hardly. To continue reading, click here
If a crisis strikes, will your company know what to do?
Published: December 21, 2009 Published by American City Business Journals When members of the Maersk communications team woke up on April 8, they heard a message they didn’t want to hear but for which they had a plan. The Maersk Alabama, a U.S. flag vessel owned and operated by Maersk Line Limited, was taken by Somalian pirates in the Gulf of Arden. The crew and product were in danger; the media had already started to call from the other side of the world. To continue reading, click here Reputation Management
How Would Your Company Handle Social Activists?
Published: April 26, 2013 Published by American City Business Journals Each business decision you make won’t please everyone. But when social activists focus on your company, will you know what to do? To continue reading, click here
How Will Your Firm Respond in Times of Crisis?
Published: March 22, 2013 Published by American City Business Journals It’s a challenge to uncover business leads, maintain excellent customer service, create and introduce new products or services, deal with the daily business and manage operational issues. Who has time to think about crisis preparedness? To continue reading, click here
Going Global Even When Your Company Is Small
Published: April 27, 2012 Published by American City Business Journals When I started my business in January 2010, I developed a business plan and created a virtual network of senior professionals, strategically located, to create a national consortium of communication talent for my company. But, I had not expected to “go global” in approximately two years. To continue reading, click here
How to Ensure your Company Avoids 'Trust Gap'
Published: March 2, 2012 Published by American City Business Journals With the emergence of the Occupy Wall Street movement, the business community was formally placed on notice that it wasn’t trusted by the public. To continue reading, click here
Take these steps to fully satisfy your customers
Published: January 13, 2012 Published by American City Business Journals It’s a simple concept: Meet customer needs, if you want to retain your current market share and grow your business. But when companies focus on cost-cutting measures, operational efficiencies or infrastructural changes, customer service can be compromised. Why? To continue reading, click here
How Can You Urge Innovation Within Your Firm?
Published: October 21, 2011 Published by American City Business Journals With the passing of Steve Jobs, much discussion has resurfaced on the importance of innovation. So it seems particularly timely that, as you begin fleshing out your 2012 business plan and review your long-range strategy, you should scrutinize these two to ensure a commitment to innovation is embedded in them. To continue reading, click here
The list your firm doesn’t want to make
Published: August 19, 2011 Published by American City Business Journals As a reputation strategist, I often recommend businesses pursue recognitions that enhance their reputations. The purpose may be to gain positive exposure and build goodwill in a community. It may be to establish leadership positioning within an industry or reinforce recruiting efforts. At other times, it makes sense to seek third-party validation for noteworthy efforts, such as extraordinary contributions to a particular endeavor, exemplary sustainability levels or an exceptional employer status. To continue reading, click here
Business Lessons Learned from News Corp. Events
Published: July 22, 2011 Published by American City Business Journals Rupert Murdoch’s News Corp. withdrew a takeover bid of BSkyB and shuttered its popular weekly tabloid, News of the World. Why? Because of increasing revelations the publication used unethical and even illegal practices to obtain information on relatives of murder victims and high-profile individuals, such as politicians and celebrities. To continue reading, click here
Steps to Follow When Selecting a Sponsorship
Published: March 17, 2011 Published by American City Business Journals As charities face escalating fundraising challenges, the need for corporate sponsorships is likely to increase. How do you respond to this type of solicitation? To continue reading, click here
There Are No Secrets
Published: January 7, 2011 Published by refresh - a Whole Health Blog Much has been said in recent years about business and the need for transparency. Government regulations have become more stringent, based on “bad behavior” in the business world. Still, some companies seem surprised when their confidential documents surface on subjects ranging from safety to valuing profits over customers to financial indiscretions. The ensuing negative press and loss of consumer and investor trust significantly impacts the company’s reputation, in some cases quickly destroying a brand that has taken years to build. The aftermath requires apologies, corrective actions, risk management issues, and a number of other measures, if the organization is going to tread the road to recovery and attempt to re-capture its goodwill and good standing. To continue reading, click here
Don't Hide Your Good Works Under the Basket
Published: October 4, 2010 Published by refresh - a Whole Health Blog Recently, I judged the U.S. Chamber Business Civic Leadership Center (BCLC) annual corporate citizenship competition. While reviewing applications to select finalists in four categories (U.S. Community Service, International Community Service, Partnership and Corporate Stewardship), it struck me as odd that there were no grocery store chains and only two food manufacturers. To continue reading, click here
Building Food-Safety Trust
Published: August 30, 2010 Published by refresh - a Whole Health Blog The recent egg recall has made it clear that without proactive food safety measures, there will be recalls, the industry will get a bad "PR rap," and the government will intercept — supported by public opinion. But what happens when suppliers are conscientious and create standards of integrity and excellence on their own? To continue reading, click here
What role does transparency play in your company?
Published: June 28, 2010 Published by American City Business Journals If there was ever a question as to the critical role transparency plays in an organization or individual’s image, one only needs to look at what has occurred this year. Examine the worlds of sports, Hollywood, business, government and nonprofit. You’ll find examples where the belief "I don’t need to be forthright because I won’t get caught" has damaged a reputation. To continue reading, click here
Timeless lessons learned from 2009’s challenges
Published: January 22, 2010 Published by American City Business Journals A great organization learns from challenging times and incorporates this knowledge into future business plans. Since 2009 presented many such opportunities, it seemed appropriate to identify timeless lessons that should be remembered as 2010 strategies are implemented. To continue reading, click here
Government relations and your company
Published: August 24, 2009 Published by American City Business Journals Concerned about the potential ramifications of card check? Wondering how proposed health care legislation could affect your bottom line? Not sure what carbon offsets may mean for your company? To continue reading, click here
Managing your reputation in the social media world
Published: July 27, 2009 Published by American City Business Journals Social media campaigns continue to gain popularity with interactive marketers. And though busy analyzing social network segmentation data to identify group preferences and personalizing Web site content through tactics such as product recommendation, companies also must pay close attention to the demands social media places on an organization's reputation. To continue reading, click here
Protecting your reputation in turbulent times
Published: June 29, 2009 Published by American City Business Journals Few would argue that businesses are now facing unprecedented challenges. In fact, many companies are adjusting labor models, wringing out unnecessary costs and delaying project start dates. But if you focus solely on the bottom line, you are missing the opportunity to protect and even enhance your reputation. To continue reading, click here
How does your nonprofit partner reflect your firm?
Published: April 27, 2009 Published by American City Business Journals It is not surprising to hear the National Council of Nonprofits reported a decline in corporate donations or that a Conference Board survey showed 45% of participants had reduced 2009 charitable-giving plans. To continue reading, click here
Trust is crucial to keeping your business strong
Published: March 23, 2009 Published by American City Business Journals How trusted is your organization? Your industry? According to Edelman's 2009 Trust Barometer, trust in business is down globally. To continue reading, click here Corporate Citizenship
Your Suppliers Can Also Affect Your Reputation >
Published: May 23, 2013 Published by American City Business Journals If you have been following the garment manufacturing tragedy in Bangladesh, you are well aware of the outrage expressed over the factory collapse. You also are aware of the pressure likely to be exerted on retail outlets and clothing labels to ensure such deplorable and unsafe working conditions are not used in the creation of their garment lines. To continue reading, click here
Innovation Key to Today's Philanthropy >
Published: January 18, 2013 Published by American City Business Journals Faced with economic and legislative uncertainty, companies can find it difficult to make business plans. Consequently, corporate philanthropic decisions can be uncertain, so nonprofits find themselves scrambling to develop alternative budgets. In the midst of this turmoil is February 25 – International Corporate Philanthropy Day (ICPD). To continue reading, click here
Business as a Participant in Our Democracy >
Published: October 19, 2012 Published by American City Business Journals Whether a large or small company, this election – or any election, for that matter – has the potential of impacting how you conduct business, the taxes you pay and the regulations with which you must comply. To continue reading, click here
Cause Marketing Could Help Build Profits, Reputation >
Published: August 17, 2012 Published by American City Business Journals The slow economic recovery has many companies looking for innovative ways to improve sales. At the same time, corporate leadership is reviewing its public commitment to be a good citizen, unsure how best to deliver its promised support to the community. The solution to both may be cause marketing. To continue reading, click here
Taking Small Steps to Help Your Firm Show Responsibility >
Published: June 15, 2012 Published by American City Business Journals Few would argue that adopting a “responsible citizenship” approach to business is the right thing to do. There are white papers and case studies substantiating the advantages. And, there are ethical and moral discussions emphasizing its importance. Yet, some firms seem reluctant to begin this work and others seem hesitant to expand the scope of their existing initiatives. To continue reading, click here
Getting the Most from Your Firm's Corporate Giving
Published: December 16, 2011 Published by American City Business Journals Americans expect businesses to be socially responsible. And because corporate philanthropy is especially apparent at this time of year, your business could be noticed if it wasn’t involved with some type of charitable work. However, a dilemma arises when you look around and believe your philanthropic efforts are lost in the sea of corporate generosity. So, how can you distinguish your holiday philanthropy program? To continue reading, click here
Sustainability Plan Can Enhance Your Company's Reputation
Published: May 20, 2011 Published by American City Business Journals Sustainability has moved up in the corporate agenda over the past three years and become recognized as a source of innovation and new growth, according to a recent Corporate Sustainability: A Progress Report, published by KPMG International. To continue reading, click here
Socio-economic efforts prove to be good for business
Published: June 4, 2010 Published by American City Business Journals It is difficult to find someone who doesn’t approve of corporate citizenship. After all, how can you argue with supporting the community, preserving the environment or promoting socio-economic sustainability? But such actions must have a financial benefit, or they are impossible to fund long-term. To continue reading, click here
Social responsibility: Is your company on the bandwagon?
Published: November 23, 2009 Published by American City Business Journals While reviewing end-of-year forecasts, you might wonder if investing in "this CSR stuff" makes financial sense. The answer is "yes." And if you haven't jumped on the bandwagon, you could miss an opportunity to improve sales, profitability and reputation. To continue reading, click here
The importance of a company's role in its community
Published: October 26, 2009 Published by American City Business Journals Companies continue to examine their philanthropic programs to determine if they make business sense in our recovering economy. To continue reading, click here
Encouraging a healthy lifestyle helps bottom line
Published: September 21, 2009 Published by American City Business Journals Regardless of the outcome of the health care debate, one thing is clear: Our lifestyle has contributed to skyrocketing health care costs. One can argue business shouldn't have to encourage employee health-conscious behavior, but companies do have a vested interest in reducing these costs. That's why health care education, programs and incentives have become a requirement for business. To continue reading, click here
Social responsibility more than being green
Published: December 15, 2008 Published by American City Business Journals When establishing a corporate social responsibility program, some companies make the mistake of thinking only "green" and focusing solely on environmental-related activities. To continue reading, click here Sustainability
Environmental Stewardship Can Build Brand
Published: February 22, 2013 Published by American City Business Journals Although there is a public call for business to act as "concerned citizens of the world" by committing to environmental stewardship, such actions make good business sense. Sustainable business practices are supported by a solid business case and proven reputational opportunities. To continue reading, click here
On Marketing Sustainability
Published: July 26, 2011 Published by refresh - a Whole Health Blog It's clear that supermarkets must do more than simply educate the public on the importance of healthy eating. Long-term, grocery retailers must be able to provide a sufficient supply of quality food that is safe and nutritious at an affordable price. The only way to achieve such a goal is to ensure a sustainable sourcing initiative is inextricably linked to health and wellness programming. To continue reading, click here
Sustainability Plan Can Enhance Your Company's Reputation
Published: May 20, 2011 Published by American City Business Journals Sustainability has moved up in the corporate agenda over the past three years and become recognized as a source of innovation and new growth, according to a recent Corporate Sustainability: A Progress Report, published by KPMG International. To continue reading, click here
Sustainability: A necessity, not a choice
Published: February 18, 2011 Published by American City Business Journals At a 1987 United Nations' conference, "sustainability" was defined as "meeting present needs without compromising the ability of future generations to meet their needs." Nearly 25 years later, companies still grapple with the concept of sustainability. To continue reading, click here
How re-use can enhance green image
Published: October 21, 2010 Published by American City Business Journals In the world of sustainability, re-use may not be thought of as frequently as recycling, but it presents a strong business case and significantly contributes to a companys green image. To continue reading, click here
You should get credit for your green efforts
Published: May 24, 2010 Published by American City Business Journals Although your organization is reducing its environmental footprint, you may not be getting credit for your sustainability efforts. You don’t want to “greenwash,” but you should be recognized for your achievements. Use the following checklist to identify tactics to help you communicate your environmental journey. To continue reading, click here
Keep Your Eye on the Ball
Published: January 27, 2010 Published by Retail Industry Leaders Association Despite the media hype and international focus on the United Nations Climate Change Conference in Copenhagen, retailers can set aside concerns about immediately changing sustainability programs to respond to the summit’s outcome. With nearly 190 countries participating, it was not surprising the group could not produce a consensus for concrete action. Consequently, retailers should keep their eye on what will be mandated closer to home. To continue reading, click here
Duncan Confirms Benefits of Greening: Cost Reductions & Brand Equity
Published: November 29, 2009 Published by Retail Industry Leaders Association It was clear the question for those attending RILA’s second annual Environmental Sustainability and Compliance Conference was not if they should focus on green and sustainable practices but how best to do it. To continue reading, click here
Got Sustainable Packaging?
Published: June 18, 2009 Published by Sustainable Food News As more and more companies recognize the importance of Corporate Social Responsibility (CSR) and focus on their "green factor," it's possible that one not-so-small piece of the sustainability puzzle may be overlooked: sustainable packaging. To continue reading, click here
Can economy sustain current green revolution?
Published: May 25, 2009 Published by American City Business Journals Those truly devoted to environmental sustainability have carried the "eco-friendly banner" for more than 40 years. But in past economic downturns, popular support of so-called green initiatives has waned with the economy, never fully returning once times improved. Will the response be different this time? To continue reading, click here
Green-friendly efforts can quickly boost bottom line
Published: January 12, 2009 Published by American City Business Journals Some business owners think the only way to enter the "green" world is to invest a considerable amount of money and then wait years for a payoff. To continue reading, click here Health and Wellness
Not Just Flu, but Norovirus Too
Published: February 1, 2012 Published by refresh - a Whole Health Blog Just when you thought you might be able to escape the flu epidemic this winter, here comes the norovirus. This nasty virus showed up in March 2012 in Australia. To continue reading, click here
Does Beauty Need More Dates?
Published: January 17, 2012 Published by refresh - a Whole Health Blog Having been involved with the supermarket industry for some time, I remember the Avian flu scare. Astute grocers prepared for the possible pandemic. Industry organizations led discussions and provided resources. With all of the preparation for this potential crisis, it would be interesting to know how many supermarkets dusted off their plans and initiated some of these measures to help them deal with this year’s flu outbreak. To continue reading, click here
Does Beauty Need More Dates?
Published: December 11, 2012 Published by refresh - a Whole Health Blog Whether or not you buy beauty products from a grocery or convenience store on a routine or occasional basis, it’s likely you have purchased something. Ever wonder how long the item has been on the shelf? To continue reading, click here
Unilever Gets Green with Customers
Published: November 16, 2012 Published by refresh - a Whole Health Blog Unlike the Field of Dreams principle, shoppers won’t support sustainability just because you do. And, Unilever appears to "get" that: To become a sustainable company it must partner with customers. This is obvious in the consumer-centric project the company is launching in the U.K. and Ireland. The goal? Helping families live more sustainably, reducing household waste by 25% and cutting monthly food bills by 15%. To continue reading, click here
It’s All about Taste
Published: October 5, 2012 Published by refresh - a Whole Health Blog When on vacation, the last thing I think about is eating healthy. It’s not until my return, when faced with the reality of a snug waist band on my pants, that I focus on better eating habits. However, on my last day in Austria, a quick trip past the outdoor market provided early inspiration. To continue reading, click here
Starting Them Young
Published: August 2, 2012 Published by refresh - a Whole Health Blog In the last couple of months, Supermarket News has reported the Disney channel is ramping up standards for food advertising with the intention of promoting healthier foods. Other stories have mentioned retailers introducing educational programs and materials for children, such as Ahold’s new health and wellness magazine targeting 8 to 12 year olds. To continue reading, click here
An Old-Time Remedy With Modern Proof
Published: May 21, 2012 Published by refresh - a Whole Health Blog Heading down the produce aisle, it’s common to see fresh ginger root. And while it is a spice frequently used in Indian, Korean, Japanese and Chinese cooking, recently released findings indicate modern science is continuing to learn about the medicinal benefits it offers. To continue reading, click here
Sugar and Toddlers’ Teeth
Published: April 6, 2012 Published by refresh - a Whole Health Blog If you are a parent who has toddlers, you can’t help but be concerned about news reports describing the increase in preschoolers’ tooth decay. To continue reading, click here
The Vitamin D Dilemma
Published: February 6, 2012 Published by refresh - a Whole Health Blog It seems as if we hear more and more these days about vitamin D deficiency in women in the U.S. Turns out, it’s a problem worldwide. To continue reading, click here
Healthy Store Halloween Promotions
Published: October 6, 2011 Published by refresh - a Whole Health Blog Rather than distributing candy this Halloween, try providing tasty treats and seasonal fun that support your health and wellness focus. A bowl filled with apples, bananas, oranges and clementines allows children to select a fresh fruit, while emphasizing healthy eating habits. Small boxes of raisins are another possibility. To help defray the cost, partner with a vendor and offer signage or other recognition. To continue reading, click here
White Produce Passes the Test
Published: September 20, 2011 Published by refresh - a Whole Health Blog When selecting fresh produce, I try to heed the advice I hear from many sources. Look for greens, blues and other bright colors. However, a soon-to-be-released study advises, "Don't overlook white." Based on research, it appears that white fruits and vegetables, such as apples, pears, bananas, cauliflower, cucumbers and mushrooms may guard against strokes. To continue reading, click here
Helping Customers Count Those Calories
Published: May 26, 2011 Published by refresh - a Whole Health Blog The Food and Drug Administration will soon require U.S. chain restaurants to post calorie information on menus. It’s estimated approximately 280,000 establishments will be affected by this law as early as next year. Businesses not focused on selling food, such as movie theaters and bowling alleys, will be exempt from such postings. So, what are the implications for prepared food counters in grocery stores? Obviously, selling food is the primary business of a grocery store, and pre-packaged foods already are labeled. Some chains even recommend "healthy foods" through rating systems and in-store dietician consultation. To continue reading, click here
Missing Out on Workplace Wellness
Published: March 28, 2011 Published by refresh - a Whole Health Blog Grocery chains have responded to customers’ increasing interest in healthy foods by expanding their product offerings, encouraging manufacturers to create more choices, and designing nutrition guidance programs. At the same time, supermarkets face escalating healthcare costs and rising insurance premiums. Consequently, they continue to explore which options help them stay within their benefit budget, provide an appropriate selection from which associates can choose, and identify which offerings will promote employee health. To assist business in coping with this economic reality, many insurance companies propose customized wellness plans, nutrition and lifestyle coaching as well as other strategies aimed at holding down employee health. To continue reading, click here
Supporting Childhood Obesity Initiatives
Published: February 7, 2011 Published by refresh - a Whole Health Blog There is an adage in the public relations world: Children and dogs capture the attention of people and the press. Through my years in the PR arena and work across different industries, I have found this to be very true. Consequently, it should not be surprising that Wal-Mart aligned itself with First Lady Michelle Obama’s childhood obesity program and why you should focus on childhood health and wellness, if you haven’t done so. To continue reading, click here
Outreach Needs to Reflect Corporate Strategy
Published: November 30, 2010 Published by refresh - a Whole Health Blog Although I am a professed chocoholic, I – like most Americans – complain about my weight. And I recognize I could reduce my waistline if I demonstrated some form of restraint rather than consuming large amounts of sweet treats. But I don’t. To continue reading, click here Webinars
Helping Clients Help Customers
Published: April 17, 2011 Ruth Kinzey recently conducted a webinar focusing on internal customer service for the Southern Gas Association. To view a portion of this webinar, click here Books
Promoting Nonprofit Organizations: A Reputation Management Approach
Using Public Relations Strategies to Promote Your Nonprofit Organization
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