In the News

March 29, 2012

Kinzey Company "Goes Global"

The Kinzey Company, headquartered in Salisbury, NC, has entered into a strategic network relationship with Tala PR, which is based in Oxfordshire, U.K.

Tala, which focuses on stakeholder communications, event management and crisis and issues management, strengthened its offerings through the development of a strategic global network of crisis communications experts. The network is comprised of communications professionals who possess extensive crisis communications and crisis management expertise and are located in countries such as Canada, New Zealand, Malaysia, Australia, Mexico, China, Taiwan and Hong Kong. The Kinzey Company is the liaison for Tala’s clients in the United States.

Tala’s largest international client, red24, is a global crisis management assistance firm, located in the U.K., with offices in Cape Town, South Africa, and New York City. red24 provides crisis management support as well as assistance and response services within business travel, kidnap for ransom, maritime security, food safety, food and non-food product recall and ID theft assistance.

“When a crisis hits, you are dependent on the skills and experience of the person who is on the ground to help you. We have handpicked the consultants in our international network to offer a diversified range of crisis communications experts to red24,” explained Andrew Baud, Tala’s managing director. Though crisis incidents within each of red24’s service sectors vary greatly, crisis public relations and crisis response services work in tandem, helping an organization to maintain brand integrity, reduce or safeguard against risks, protect corporate reputations, and sometimes save lives.

“Tala’s services are valuable enhancements to red24’s existing services within crisis management and risk mitigation. A company must think about their reputational risk and be able to communicate efficiently and clearly, both to internal and external stakeholders. Depending on the severity of the crisis incident and the company’s in-house capabilities, red24 can now assist with mitigating a company’s reputational risk following a crisis incident”, said red24’s CEO, Maldwyn Worsley-Tonks.

The Kinzey Company has already provided support to red24, according to Baud. “Ruth Kinzey and her organization will primarily serve red24 through crisis communications support and crisis media training. However, she has been a great resource for us in other client and agency matters as well. We’re glad to have them on board.”

“This unique relationship enables The Kinzey Company to tap into an international network of experienced communicators should our clients need this service,” said Ruth Kinzey, founder of The Kinzey Company. “In today’s global business world, there is great value in being able to share expertise and having established international connections for supporting clients and referring work to each other. The scope of what we can offer broadens significantly with this distinctive arrangement.”

The Kinzey Company specializes in strategic reputation management by protecting and enhancing organizational reputation through corporate responsibility, stakeholder communication, and crisis and issue management.

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