In the News
June 8, 2011
Kinzey Signs Book Contract
Ruth Kinzey, president of The Kinzey Company, has signed a contract with Routledge, Taylor and Francis to write a book aimed at assisting small to medium-size nonprofits with their strategic public relations initiatives.
The book entitled, Promoting Nonprofit Organizations, will also be helpful to students pursuing communication undergraduate degrees and masterís degrees in public affairs/nonprofit management, according to the publisher.
Contents of her upcoming book will include social media strategies, cause-related marketing programs, strategic public relations plan development, board of director ambassadorship, crisis communication, and how corporate social responsibility interacts with a nonprofit entity. As with her previous publication, templates and checklists will be included, making it easy to put the contents quickly
into use. Case studies will also be included to aid in understanding exemplary social media and cause-related marketing models and principles. A glossary and comprehensive bibliography are other easy-to-use reference tools that will be included in the publication.
The manuscript is due next summer. A publication date has not yet been announced. This will be Kinzey's second book focused on reputational management and strategic PR for nonprofits. Her first book, Using Public Relations Strategies to Promote Your Nonprofit Organization, was published in 1999 by Haworth Press.
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