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High Interest in Social Media's Impact

Ruth Kinzey's July article discussing social media's impact on corporate reputation resonated well with editors and readers nationwide. Her guest column was picked up by 34 American Business Journals and represent a potential readership of more than 1.5 million.

"The extensive coverage of this article demonstrates the keen interest that business has in social media and the escalating concern of organizations in the impact this new media can have their reputation," said Kinzey. "Considering editors from Boston and Buffalo to Phoenix and Honolulu thought this column newsworthy proves conventional media believes this form of communication is powerful."

Her article recommends following four principles in the development of your social media strategy to ensure you protect your reputation:

• Listen
• Don't underestimate the need for immediacy
• Take your employees into account as you develop your plan
• Measure

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