|
The Network
Brenda Claire Siler
With more than 30 years of experience, Brenda Claire Siler has distinguished herself as a visionary strategic communicator. She has worked as a communication “change agent” for leading US-based organizations, such as United Way, the American Red Cross, AARP, the Council on Competitiveness, Independent Sector, the American Speech-Language-Hearing Association (ASHA) and the United Negro College Fund (UNCF). In these organizations, Ms. Siler implemented successful strategies, resulting in global media coverage; internationally honored public awareness campaigns; and collaborative initiatives with internal and external partners.
As president of Best Communication Strategies, Ms. Siler has advised national associations and nonprofits on communication strategy and developed tools for organizations such as the American Nurses Association, the RTI Network of the National Center for Learning Disabilities, the Black Methodist Coalition, the Forum for Youth Investment, and the Center for Student Opportunity.
Her accomplishments range from successfully placing issues and CEO interviews in publications, such as US News and World Report, Christian Science Monitor, Wall Street Journal, Business Week, Boston Globe and Chronicle of Philanthropy, to leading a rebranding team for the United Negro College Fund (UNCF) tag line, “A mind is a terrible thing to waste.” During the Clinton Administration’s healthcare reform positioning, she coordinated media events in the Southeast for the AARP. She also led communications and promotional initiatives for the annual UNCF “An Evening of Stars” tributes for Aretha Franklin and Smokey Robinson.
Ms. Siler re-engineered communications departments for AARP’s southeastern office, the American Speech-Language-Hearing Association (ASHA), and UNCF. From the beginning, having identified a more than $300,000 savings in the ASHA public relations budget, she was able to use this money to produce a national public awareness campaign and free marketing tools for the organization’s membership.
No stranger to crises, Ms. Siler managed crisis communications for a threatened nurses’ strike, blood supply safety concerns, the sudden passing of a program celebrity spokesperson, and financial malfeasance.
From 1998 to 1999, she served as international chair for the International Association of Business Communicators (IABC), the only US-based international association for corporate communicators with 80 chapters and 16,000 members worldwide.
|
